Tuesday, October 11, 2005

Smurfs to highlight plight of ex-child soldiers

Smurfette is left for dead. Baby Smurf is left crying and orphaned as the Smurf's village is carpet bombed by warplanes a horrific scene and imagery not normally associated with the lovable blue skinned cartoon characters. These are the scenes being shown as part of a new UNICEF ad campaign on Belgian television.
"It's working. We are getting a lot of reactions and people are logging on to our website," UNICEF Belgium spokesman Philippe Henon said Tuesday.
The Belgian office of the U.N. children's fund said it has decided to use the creations of late Belgian artist Peyo to shock a complacent public into backing its fundraising efforts for ex-child soldiers in Africa.The 20 second video commercial clip now being shown on Belgian TV aims to show that war can happen in the most innocent of places, Henon said.
"We get reactions from all over the place," said


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